Deal status · updated 9 November 2026
The Divi Black Friday 2026 sale hasn’t started yet. Elegant Themes hasn’t announced dates or discounts. Black Friday is 27 November 2026, and I’ll update this post with the real deal the day it goes live.
Every November, Elegant Themes runs its biggest sale of the year, and every November my inbox fills with the same question: “Should I wait for the Divi Black Friday deal, and which plan should I get?”
Quick answer: If you’re planning to buy Divi in the next month or two, wait for Black Friday. Last year Elegant Themes cut 80% off Divi Pro and added a free Divi Marketplace product with every purchase. For most people the best value is a Divi Lifetime plan (one payment, unlimited sites). Add Pro only if you’ll actually use Divi AI, Cloud and VIP support. If you need Divi today, buy now: there’s a 30-day money-back guarantee.
I’m a WordPress and Divi developer and build Divi sites for clients. Prices below were checked on Elegant Themes’ own pages in November 2026. I don’t repeat the “up to 90% off” guesses you’ll see on coupon sites.
Disclosure: this post contains affiliate links. If you buy through them you pay nothing extra, but I may earn a small commission.
When is the Divi Black Friday sale in 2026?
Elegant Themes hasn’t announced it yet. Here’s what we know:
- Black Friday is Friday, 27 November 2026 and Cyber Monday is 30 November.
- Last year the sale ran for about a week around Thanksgiving, ending just before Cyber Monday.
- Elegant Themes usually announces it on its blog and by email a few days before it starts.
Coupon sites are already “confirming” dates and discounts. None of them match each other, and none come from Elegant Themes. Bookmark this page instead. I’ll update it on the day.
What the Divi Black Friday deal looked like last year (2025)
According to Elegant Themes’ own help center, the 2025 Black Friday sale included:
- 80% off Divi Pro and Divi Pro bundles
- A free Divi Marketplace product with every purchase
- For existing members: the option to repackage active subscriptions and lock the Black Friday discount in for future renewals
- The Divi 5 Design System (hundreds of presets and variables) for Black Friday buyers and lifetime customers
- 70% off exclusive Divi Marketplace bundles
That’s a good guide to what to expect in 2026, but it isn’t a promise. The details change every year.
Divi prices right now (before Black Friday)
These are Elegant Themes’ regular prices in November 2026. Use them to judge how good the Black Friday deal really is when it arrives.
| Plan | Regular price | What you get |
|---|---|---|
| Divi (yearly) | $89/year | Divi theme and builder, Extra, Bloom, Monarch, unlimited sites, support |
| Divi Lifetime | $249 one-time | The same as Divi yearly, with updates and support for life |
| Divi AI (add-on) | $193/year | Unlimited AI text, images, code and layouts, plus the Divi 5 AI Agent ($5/month Agent balance) |
| Divi Pro (yearly) | $277/year | Divi plus Divi AI, Divi Cloud, Divi VIP support and Divi Teams |
| Divi Lifetime + Pro | $297 first payment, then $212/year | Divi for life, plus the Pro services for as long as you renew them |
One thing that surprises people: Divi AI, Cloud, VIP and Teams are never lifetime. Even on a lifetime plan, the Pro services renew every year. Only Divi itself is a one-time purchase.
Which Divi plan should you buy on Black Friday?
Divi yearly
- You have one site, or you’re trying Divi out
- You want the lowest upfront cost
- You’re not sure you’ll still use Divi in 3 years
Divi Lifetime (best for most)
- You’ll use Divi for more than 3 years
- You build sites for clients
- You want to stop paying every year
- You don’t need Divi AI, or you’ll use another AI tool
Divi Pro or Lifetime + Pro
- You’ll use the Divi AI Agent every week
- You run an agency and need Divi Cloud and Teams
- Fast VIP support is worth money to you
Not sure about Divi AI? It’s the add-on people buy most often and use least. Before paying for it, read my Divi AI vs Claude comparison. Many Divi users get the same help from a general AI assistant they already pay for.
Is Divi worth buying in 2026?
For most people building WordPress sites, yes, and especially at a Black Friday price. Here’s my honest take after building client sites with it:
The good:
- Divi 5 is a big step forward. It’s been the stable version since February 2026, with a faster builder, Flexbox and Grid layouts, design variables and a Loop Builder. See my Divi 5 vs Divi 4 guide for what changed.
- Unlimited sites on every plan. Most competitors charge per site or cap you at 1,000.
- The lifetime option. Very few page builders still sell one.
The catches:
- There’s a learning curve if you’ve never used a page builder.
- The add-ons renew yearly, even on lifetime plans.
- Moving away from Divi later takes work. Your layouts are built with Divi, so switching to another builder means rebuilding pages.
Already a Divi member? What you can get
- Yearly members: Black Friday is usually the cheapest time to upgrade to Lifetime. Last year members could also repackage subscriptions to keep the discount on renewals.
- Lifetime members: you already have Divi for life. Last year lifetime customers also got the Divi 5 Design System, and discounts on Pro services and Marketplace bundles.
- Note: Elegant Themes says previously purchased subscriptions aren’t prorated on new purchases, so check what you’ll lose before you switch plans.
Before you buy on Black Friday
- Decide on your plan now, using the cards above, so you’re not choosing under a countdown timer.
- Check the renewal price, not just the first payment. Last year’s discount applied to renewals for members who repackaged, but confirm it on the checkout page.
- Remember the add-ons renew yearly, even on a lifetime plan.
- Claim your free Marketplace product if it’s offered again. It’s easy to forget.
- Use the 30-day money-back guarantee if Divi isn’t right for you.
- Need hosting too? Hostinger’s Black Friday sale runs at the same time. See my Hostinger Black Friday 2026 guide.
Bought Divi? Let me build the site.
I build fast, mobile-friendly Divi 5 websites for small businesses, and upgrade older Divi 4 sites safely. You get a site you can edit yourself, without the learning curve.
Frequently asked questions
When is the Divi Black Friday sale in 2026?
Elegant Themes hasn’t announced the 2026 dates yet. Black Friday is 27 November 2026, and last year the sale ran for about a week around Thanksgiving. This post will be updated when the sale starts.
How much was the Divi Black Friday discount last year?
In 2025, Elegant Themes offered 80% off Divi Pro and Divi Pro bundles, plus a free Divi Marketplace product with every purchase.
Does Divi have a lifetime deal?
Yes. Divi Lifetime is a one-time payment for Divi with updates and support for life. Its regular price is $249. Divi AI, Cloud, VIP and Teams are not available as lifetime purchases and renew yearly.
Is Divi AI included in Divi Lifetime?
No. Divi AI is a separate yearly subscription ($193 a year at the regular price) or part of Divi Pro. It is not included in the Divi yearly or Divi Lifetime plans.
Can existing Divi customers get the Black Friday deal?
Last year, yes. Existing members could upgrade or repackage their active subscriptions at the Black Friday price. Previously purchased subscriptions are not prorated on new purchases.
Can I get a refund if Divi isn’t right for me?
Yes. Elegant Themes offers a 30-day money-back guarantee.
Final verdict
If you’re going to buy Divi in the next few months, wait for the Divi Black Friday sale on or around 27 November. It’s reliably the cheapest time of the year. For most people, Divi Lifetime is the plan to grab. Add Pro only if you’ll really use Divi AI and the other services.
Need Divi right now? Buy it today. The 30-day guarantee means you’re not locked in.
Waiting for the deal? Bookmark this page, or leave a question in the comments and I’ll reply.
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